Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
Got hard-to-explain stuff?
Bring your tricky topic to the unconfuser and I’ll make it make sense. I’ve written about accounting, tech, finance, pharma, medicine and energy for lay and academic audiences. I can write about your complex thing, too.
Services
Short and long form writing for paid and earned media channels.
Ads
Bust through the wall of apathy with someone who thinks outside the circle.
Articles
Break down big topics for expert or novice audiences. Long stories still matter.
Guides
Show people how to do tricky things, so they feel smart (and you get the credit for it).
Reports
Deliver new insights, credibly. And drive engagement by promoting your findings.
SEO
Write for humans while also secretly writing for bots – in upper and lower funnel settings.
Videos
Get your story across really quickly with some tightly scripted video.
Websites
Express your brand’s products and purpose for hyper-distracted online browsers.
White papers
Frame and solve a problem right before your prospect’s eyes, with well-structured papers.
Experience
20+ years in advertising, PR, digital and content marketing.
Working for brands with big stories to tell.
In the USA, Europe, Australia and New Zealand.
Industries + brands
Business, finance, accounting
Xero, Vend, Deputy, Monzo +
Biotech
Bio-Rad, Illumina, Sigma-Aldrich +
Pharma
Pfizer, AbbVie, GSK, Roche +
Medicine
Royal College of Surgeons, Irish Pain Society +
Energy
Solid Energy, Biodiesel NZ, Nature’s Flame
R+D
CSIRO, Monash University, UWA +
Vibe
You know how some writers ‘get it’ straight away, even on a 15-minute intro call? That reassuring sense of calm is the feeling of not having to explain every single thing.
That’s my vibe.
Process
Publishing great content is straightforward if you let it be. It just takes simple processes with defined roles. Here’s the unconfusing process for your next piece.
Send over a brief, background reading, brand samples, style guides and contacts for any subject-matter experts.
We’ll agree on a rough structure for the content piece, so everyone’s aligned. The outline will likely evolve as the project progresses.
You get a draft to review and run by your stakeholders. It’ll be a GDoc for easy online collaboration and version control.
You confirm what edits are necessary (which may require you to make executive decisions if multiple stakeholders are involved). I make said edits. We’ll agree how many rounds are necessary before we start (but the fewer the better, needless to say).
I’ll work with your designers or digital producers to ensure the final published version is clean and correct.
Flat fee billing
Easy to budget. No surprises. Everyone’s happy.
Let’s take the time to get the brief right so it works.