Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
Got hard-to-explain stuff?
Bring your tricky topic to the unconfuser and I’ll make it make sense. I’ve written about accounting, tech, finance, pharma, medicine and energy for lay and academic audiences. I can write about your complex thing, too.
Services
Short- and long-form writing for paid and earned channels.
Ads
Convey your value prop in 7 seconds or less.
Articles
Break things down for lay or expert audiences.
Guides
Show people how to do tricky things, so they feel smart (and you get the credit for it).
Reports
Deliver new insights in a way that makes sense and withstands interrogation.
SEO/AEO
Improve digital discoverability with well-structured content.
Videos
Land your story quickly with well-paced video.
Websites
Express your brand’s products and purpose clearly.
White papers
Frame and solve a problem right before your prospect’s eyes.
Experience
20+ years in advertising, PR, digital and content marketing.
Working for brands with big stories to tell.
In the USA, Europe, Australia and New Zealand.
Industries + brands
Business, finance, accounting
Xero, Vend, Deputy, Monzo +
Biotech
Bio-Rad, Illumina, Sigma-Aldrich +
Pharma
Pfizer, AbbVie, GSK, Roche +
Medicine
Royal College of Surgeons, Irish Pain Society +
Energy
Solid Energy, Biodiesel NZ, Nature’s Flame
R+D
CSIRO, Monash University, Department of Agriculture +
Vibe
You know how some writers ‘get it’ straight away, even on a 15-minute intro call? That reassuring sense of calm is the feeling of not having to explain every single thing.
That’s my vibe.
Process
Publishing great content is straightforward if you let it be. It just takes simple processes with defined roles. Here’s the unconfusing process for your next piece.
Let’s nail the brief and schedule. I’ve got forms to help. And we’ll do a DARCI to clear up who approves the work.
We’ll pull together a rough structure for the piece/s, so everyone knows what to expect. It’ll get signed off.
You get a gdoc draft to review and run by your stakeholders. (Online docs support transparency and version control.)
You confirm what edits are necessary. I make them. We keep it to a few round to avoid getting stuck in purgatory.
I’ll work with your designers or digital producers to ensure the final published version is clean and correct.
Flat fee billing
Easy to budget. No surprises. Everyone’s happy.
Let’s take the time to get the brief right so it works.